Best Explainer Video Company in Ypsilanti, MI | Kholitz - video-1

Explainer Video Production Company in Ypsilanti, MI

At Kohlitz Animation and Video Production, we create impactful explainer videos that help businesses in Michigan communicate their message effectively. As a trusted explainer video maker, we combine creative animation and professional video production to craft content that enhances your marketing strategies.

Our explainer video services simplify complex ideas, showcase your products or services, and engage your audience with visually compelling storytelling. Are you concerned about having to educate the public on your new product, or training your employees on new machinery in your manufacturing process?

Those are just two of the many problems that can be solved with our explainer videos.

Contact us today to get your message across in a concise, easy-to-understand video.


What is an Explainer Video?

An explainer video is a short, engaging piece of video content designed to simplify complex ideas, explain a product, or highlight the benefits of a service to your target audience. Typically ranging from 60 to 120 seconds, these videos are crafted to grab attention quickly, convey key information, and inspire action. Whether featured on a landing page, social media, or in email campaigns, a good explainer video is a versatile tool in any video marketing strategy.

Created by video production companies, explainer videos use creative visuals and clear messaging to break down intricate concepts. By combining storytelling, animation, or live-action video, these videos help businesses connect with potential customers effectively, making them a cornerstone of modern marketing efforts.

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Types of Explainer Videos

Different types of explainer videos cater to varying marketing goals and animation styles:

  • 2D Animation: Dynamic and colorful animations to engage viewers and align with brand identity.
  • Live Action Explainer Videos: Professional production teams shoot real-life scenes for relatable messaging.
  • Screencast Videos: Step-by-step tutorials showing software or digital tools in action.
  • Whiteboard Animations: Simple, hand-drawn visuals for clear and memorable storytelling.

Are Explainer Videos Effective?

They are highly effective because they communicate information in a way that is both engaging and easy to understand. By leveraging the power of visuals and storytelling, these videos simplify complex ideas, making them accessible to your target audience. Businesses can significantly boost conversion rates when placed on a landing page or shared on social platforms, helping turn potential customers into loyal clients.

Beyond marketing, these videos are valuable tools for internal purposes, such as training employees or introducing new policies. Whether used for video projects or as part of a larger marketing strategy, these videos can enhance brand visibility and audience connection, proving to be a smart investment for any organization.

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Perfect Way to Educate Complicated Ideas, Services, or Products

Explainer videos are ideal for breaking down complex ideas, showcasing intricate products, or demonstrating services in an easy-to-understand way. By combining visuals, narration, and engaging animation styles, they simplify information that might otherwise overwhelm your audience. If you're introducing a new technology, explaining a detailed process, or marketing a sophisticated service, explainer videos can effectively capture attention and clarify your message.

These versatile videos are perfect for use on landing pages, in email campaigns, or during presentations. They not only educate your target audience but also build trust by presenting your expertise in a professional, approachable manner. Businesses across industries rely on explainer videos to connect with potential customers, improve understanding, and drive conversions, making them a powerful addition to any marketing strategy.

Explainer Video Examples from Kholitz

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City of Ann Arbor's
Stormwater Systems

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DocNetwork CampDoc
Sales Video

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Pathways Community Hub
Model Explainer

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Explainer Video Process

Our process for creating explainer videos that effectively drive conversion and build awareness for your business takes place over 6-8 weeks. During this time, we collaborate with you through a streamlined six-step process to deliver a professional video you'll be proud to share. We begin by identifying your concept, defining your target audience, and clarifying your goals, whether through custom storyboards and art or repurposing existing footage. Next, we focus on crafting a style that aligns with your brand identity, ensuring a cohesive and impactful visual presentation.

The production journey continues with detailed planning, including selecting locations, interview questions, and any required actors. Once production begins, we handle everything from video shooting and animation to editing, with two review periods for your input along the way. In the post-production phase, we finalize your video with polished sound design, music, and professional voice-over. This thorough process ensures the final product is not just visually engaging but also communicates your message effectively, making it a valuable tool for your business.

Our Process

Explainer Video FAQs

How Do Explainer Videos Help My Business?

They are an excellent tool for increasing engagement, simplifying communication, and boosting conversion rates. They help potential customers understand your product or service quickly, making complex ideas more accessible. A well-made video can also improve your marketing strategy by providing engaging content for landing pages, social media, and email campaigns, driving traffic and sales.

What Makes a Good Explainer Video?

A good explainer video is clear, concise, and visually engaging. It addresses the audience's pain points, uses a compelling script, and features a cohesive design aligned with your branding. High-quality visuals, a professional voice-over, and music also contribute to an effective explainer video that resonates with viewers and achieves your business goals.

Can Explainer Videos Be Used for Internal Training?

Yes, explainer videos are an excellent resource for internal training purposes. They can simplify processes, introduce new policies, or explain products to employees in an engaging and easy-to-understand format. Companies often use them for onboarding, employee education, or streamlining complex procedures within the organization.

Do Explainer Videos Work on Social Media?

Absolutely. Explainer videos are highly effective on social media platforms because they are short, engaging, and easy to share. Platforms like Instagram, Facebook, and LinkedIn favor video content, making it a valuable tool for increasing visibility, connecting with your audience, and driving traffic to your website or landing page.

What Industries Benefit From Explainer Videos?

Explainer videos are versatile and can benefit a wide range of industries, including technology, healthcare, education, internal training, and start-ups. Any business that needs to simplify complex concepts, explain a product, or connect with its target audience can use explainer videos as an effective communication tool.