Explainer Video Examples from Kohlitz

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City of Ann Arbor's
Stormwater Systems

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DocNetwork CampDoc
Sales Video

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City Labs
Promotional Video

Behind the scenes video shoot with Kohlitz Animation & Video Production

Explainer Video Production Company in Ann Arbor, MI

At Kohlitz Animation and Video Production, we create professional videos that help businesses in Michigan communicate their message clearly and effectively. From customer testimonials and company overviews, to training videos and event coverage, we produce visual stories tailored to your goals and audience.

Need to introduce a new product, explain a service, train employees, or capture an important event? A well-planned video can make your message more engaging, build trust, and help viewers understand what makes your organization valuable.

Contact us to discuss a video that supports your communication and marketing goals.


What is Video Production?

Video production is the process of planning, filming, and editing video content for a specific audience and purpose. It can include developing the concept, coordinating interviews and filming, capturing footage, recording audio, and editing the material into a polished final video.

Businesses use video on websites, social media, in email campaigns, during presentations, and for internal communications and employee training. The format and approach depend on the message, the audience, and where the video will be used.

By combining storytelling, live-action video, and supporting animated graphics, these videos help businesses connect with potential customers effectively, making them a cornerstone of modern marketing efforts.

Various examples of Kohlitz's past explainer video work

Types of Explainer Videos

Different video formats can help meet different communication needs:

  • Testimonials: Share users' experiences and show how your products or services help solve real-world problems.
  • Company Overview Videos: Introduce your organization, people, capabilities, and values.
  • Product and Service Videos: Show how a product works or is made, or explain the value of a service.
  • Training and Educational Videos: Help employees or customers understand procedures, equipment, and important information.
  • Event and Corporate Videos: Capture company events, presentations, and other important moments for archival or for other people who did not get to experience the event in person.
  • Screencast Videos: Step-by-step tutorials showing software or digital tools in action.

Why Use Video?

Video combines visuals, sound, interviews, and real-world footage to communicate information in an authentic and relatable way. It can demonstrate a physical process, put a human face to your organization, highlight customer experiences, and show your work in context.

Video can support marketing, education, recruiting, employee training, and internal communications. A clear message in a video format appropriate for your audience can help make the content useful, memorable and relatable.


Explainer animation still frame

Bring Your Message to Life

Whether you want to introduce your company, feature a customer story, demonstrate a product, or share important information with employees, video production can help you communicate with clarity and credibility. Thoughtful planning, strong interviews, purposeful footage, and careful editing work together to tell your story.

Use your video on your website, in email campaigns, on social media, or in presentations. Kohlitz can help shape the message and produce a video designed around your goals.

Explainer Video Examples from Kohlitz

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Ann Arbor T-Shirt Company
The Screen Printing Process

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What is Cryo-Em?
University of Michigan Life Sciences

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Ann Arbor Water Treatment Plant
Explainer Video

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Explainer Video Process

Our process for creating explainer videos that effectively drive conversion and build awareness for your business takes place over 6-8 weeks. During this time, we collaborate with you through a streamlined six-step process to deliver a professional video you'll be proud to share. We begin by identifying your concept, defining your target audience, and clarifying your goals, whether through custom storyboards and art or repurposing existing footage. Next, we focus on crafting a style that aligns with your brand identity, ensuring a cohesive and impactful visual presentation.

The production journey continues with detailed planning, including selecting locations, interview questions, and any required actors. Once production begins, we handle everything from video shooting and animation to editing, with two review periods for your input along the way. In the post-production phase, we finalize your video with polished sound design, music, and professional voice-over. This thorough process ensures the final product is not just visually engaging but also communicates your message effectively, making it a valuable tool for your business.

Our Process

Explainer Video FAQs

How Do Explainer Videos Help My Business?

They are highly effective because they communicate information in a way that is both engaging and easy to understand. By leveraging the power of authentic visuals and genuine storytelling, these videos make your target audience feel connected to you. Businesses can significantly boost conversion rates when placed on a landing page or shared on social platforms, helping turn potential customers into loyal clients.

What Makes a Good Explainer Video?

A good explainer video is clear, concise, and visually engaging. It conveys genuine emotion and/or authentic visuals that make your product or service a tactile reality. High-quality visuals, music, and if needed: a professional voice-over, also contribute to an effective explainer video that resonates with viewers and achieves your business goals.

Can Explainer Videos Be Used for Internal Training?

Yes, explainer videos are an excellent resource for internal training purposes. They can simplify processes, introduce new policies, or explain products to employees in an engaging and easy-to-understand format. Companies often use them for onboarding, employee education, or streamlining complex procedures within the organization.

Do Explainer Videos Work on Social Media?

Absolutely. Explainer videos are highly effective on social media platforms because they are short, engaging, and easy to share. Platforms like Instagram, Facebook, and LinkedIn favor video content, making it a valuable tool for increasing visibility, connecting with your audience, and driving traffic to your website or landing page.

What Industries Benefit From Explainer Videos?

Explainer videos are versatile and can benefit a wide range of industries, including technology, healthcare, education, internal training, and start-ups. Any business that needs to explain a product, show its humanness, or genuinely connect with its target audience can use explainer videos as an effective communication tool.